eCommerce
Leveraging over 13 years of experience in eCommerce, I’ve driven growth and innovation for leading brands, ensuring seamless user journeys and optimized digital strategies that deliver measurable results. Here are some esteemed brands I have had the pleasure of working with:
Production | Merchandising | CMS Management | Content Management | Cross-functional Collaboration | International & Domestic Market
Victoria’s Secret & Co
GTM Strategy | Customer Service Strategy & Training | Merchandising | CMS Management | Content Management | Cross-Functional Leadership
essence Cosmetics
Merchandising | Email Marketing | A/B Testing | PPC | Affiliate Marketing | Content Management | Inventory Planning | 3rd Party Agency Management
Laura Geller Beauty
Website Redesign | Search Marketing | PPC | SEO | KPI Reporting & Analysis | Email Marketing | CRM | Market Research | Team Leadership | Design & Dev Agency Collaboration
Erno Laslo
eCommerce Channel
Paid Media Performance
Revenue +24%
Transactions +47%
Conversion rate +69%
YOY Google Ads and Listrak Reporting
ROI +91%
Conversion rate +42%
Total conversion value +73%
Email Marketing
Conversion rate 4.46%
38% of channels revenue
SCA – recovered $73,000 via 433 carts
Merchandising | Customer Service Management | Online Fraud Prevention | SEM | CRM | CMS | Creative Direction | Logistics Planning | Cross-Functional Leadership
Creed Fragrances
Skills & Platforms
HubSpot Digital Marketing Certification
HubSpot Inbound Marketing Certification
Digital Marketing
Merchandising
Content Strategy
Email Marketing Campaigns
Google Analytics
KPI Reporting
SEM / PPC
Content Creation
Search Engine Optimization (SEO)
A/B Testing
Quality Assurance Testing (QA)
CRM
P&L Management
Team Management
Shopify
Magento
Mailchimp
Basecamp
Asana
Jira/Confluence
Microsoft Office
Google Workspace