CREED Fragrances

Challenge: Establishing a Groundbreaking eCommerce Presence for CREED Fragrances’ First eCommerce Site

Solution:

Website Management and Merchandising:

As the inaugural eCommerce Manager for creedboutique.com, I oversaw all aspects of the brand's website, ensuring a visually compelling and user-friendly aesthetic that reflected the allure and prestige of CREED Fragrances. As the interim creative director, I curated the focus of editorial photography, creating engaging content that engaged the brand's audience. Additionally, I acted as the copywriter for blog features, crafting captivating narratives that resonated with customers.

Promotional Focus and Consistency:

I directed the promotional focus of the website and extended these edits to CREED's social media profiles, ensuring consistency across digital platforms. By aligning messaging and visuals, I created a cohesive brand experience that reinforced customer engagement and loyalty.

Sampling Program:

To drive sales growth and increase customer awareness, I implemented an end-to-end sampling program. This initiative introduced customers to the exquisite fragrances of CREED, generating an impressive ROI of 82%. By providing customers with the opportunity to experience the brand's offerings firsthand, we created a strong foundation for future purchases.

Third-Party Logistics (3PL) Collaboration:

Recognizing the importance of maintaining brand integrity and ensuring safe and secure shipment and delivery, I developed a strong relationship with the 3PL team. Through effective collaboration and attention to detail, we established a reliable shipping and delivery system that enhanced the brand's reputation and customer satisfaction.

Fraud Analysis and Prevention:

To safeguard the brand and ensure a secure online shopping experience for customers, I developed a high capability in manual fraud analysis and prevention. By implementing rigorous processes and leveraging my innate expertise in user patterns, I successfully reduced fraudulent orders to only two instances in five years. This achievement demonstrated my commitment to customer trust and brand protection.

Results:

  • Successful launch of CREED Fragrances' groundbreaking eCommerce website

  • Visually appealing and user-friendly site aesthetic that aligned with the brand's image and values

  • Consistency in promotional focus across the website and social media profiles

  • End-to-end sampling program with an ROI of 82%

  • Reliable shipment and delivery system that positively impacted customer satisfaction

  • Reduction of fraudulent orders to only two instances in five years

Conclusion:
As the eCommerce Manager for CREED Fragrances, I played a pivotal role in establishing and managing the brand's groundbreaking website. By overseeing site merchandising and CMS, directing promotional efforts, spearheading successful sampling programs, and ensuring a secure and reliable shipping and delivery system, I contributed to the brand's digital presence and reputation. The results showcased the effectiveness of the initiatives, demonstrating my dedication to creating a seamless and engaging online experience for customers while safeguarding the brand's integrity.